Detroit, Mich.– November
17, 2009 – — NEC Display Solutions of America enlisted Campbell-Ewald's
expertise to help develop its newest product, VUKUNET, an innovative web-based platform
that connects digital signage network owners to a whole new world of potential advertising
revenue and also provides advertisers and ad agencies a revolutionary way to leverage
digital out-of-home advertising.
NEC Display Solutions engaged Campbell-Ewald thirteen months ago to help bring the
VUKUNET vision to life. Working with the forward-thinking NEC team, Campbell-Ewald
contributed its ad industry insights and user experiences to VUKUNET's design and
development. From there, the teams collaborated on identity development, including
product name and logo design, as well as product launch strategy and execution.
"We feel extremely fortunate to have worked with Campbell-Ewald on the development
of VUKUNET. Their knowledge was invaluable in designing this groundbreaking platform
for digital place-based media," said Pierre Richer, President and COO at NEC Display
Solutions. "They brought their ad industry knowledge to help us design a revolutionary
ad-serving tool that will connect all digital network owners with potential advertisers."
"NEC is changing the digital out-of-home space," said Candace Graham, Campbell-Ewald
Executive Vice President, Account and Digital Director, who spearheaded the VUKUNET
efforts at Campbell-Ewald. She previously partnered with NEC on a Website project
ten years ago. "It was very exciting to be immersed with them in the entire product
development process -- from design to launch."
NEC developed the innovative VUKUNET platform to connect digital signage network
owners (airports, retailers, hospitals, etc.) with advertisers. For network owners,
the automated technology enables advertising inventory management, proof-of-performance
reporting and payment consolidation for the ads. For advertisers and ad agencies,
who formerly had to contact hundreds of potential network owners to determine rates
and availability, the companion
ADVUKU ad-serving platform enables easy searching
for optimal networks in any location.
NEC Display Solutions announced the widespread availability of VUKUNET on November
10, 2009. For more information, visit
www.vukunet.com.
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About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading
designer and provider of innovative desktop LCD monitors, commercial- and professional-grade
large-screen LCD displays, a diverse line of multimedia and digital cinema projectors,
and integrated display solutions. NEC Display Solutions develops leading-edge visual
technology and customer-focused solutions for a wide variety of markets, including
enterprise, healthcare, education and digital signage. For additional information
about NEC Display Solutions of America monitors, consumers can call (866) NEC-MORE,
or visit the website at
www.necdisplay.com.
For digital images, please visit
http://www.necdisplay.com/products/digitalmedialibrary/.
About VUKUNET
VUKUNET, powered by NEC Display Solutions of America, is the universal advertising
platform that connects digital out-of-home networks with ad revenue. VUKUNET is
a web-based tool that provides a centralized, automated place for network owners
to connect their screens to advertisers looking to place their digital ads. Advertisers
and ad agencies can use the companion ADVUKU ad-serving platform to search for the
best networks in any location. For additional information about VUKUNET, visit
www.vukunet.com or call 877-805-VUKU.
For VUKUNET logos and digital images, please visit
http://www.vukunet.com/PressResources.aspx. For additional
information on ADVUKU, visit
www.advuku.com.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications
agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San
Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The
Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score
of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors,
Ghirardelli, Kaiser Permanente, NEC Display Solutions of America, Olympic Paints
and Stains, OnStar, USAA, the United States Environmental Protection Agency, the
United States Mint, the United States Navy and the United States Postal Service.