You control how much advertising you want available to sell and you control the
content. VUKUNET automatically matches the buyer’s requirements with your availability
and maps the ads to the appropriate slots in your playlist. VUKUNET also allows
you to select filters for inappropriate categories you don’t want to run on your
network.
VUKUNET’s sophisticated scheduler enables networks to detail the typical criteria:
demographics, location, foot traffic, dwell time, keywords, screen size and resolution,
etc., but also dives deeper into the network with hourly foot traffic, holiday scheduling
exceptions, business category (NAICS codes) and audience measurement vehicles. VUKUNET
uses DPAA guidelines for calculation of a unit impression.
Whether your network is built on playlists or is time-driven, VUKUNET can manage
any of your requirements.
Advertising Loop
Length = 5 minutes