DOmedia™ and NEC Display Solutions have built an end-to-end technology solution,
DOmedia™ Powered by VUKUNET, to simplify the process of buying and selling
media for advertising agencies and digital out-of-home (DOOH) networks.
How it works
DOmedia™ Powered by VUKUNET creates a seamless integration of agency &
network activities from planning through execution, incorporating DOmedia's web-based,
front-end media search, planning & buying tools with NEC's back-end VUKUNET
technology; which provides comprehensive ad inventory management, placement, tracking,
measurement & reporting capabilities to display to buyers.
The Benefits
|
Benefits for Advertising Agencies
|
Benefits for DOOH Networks
|
|
|
Fast inventory & scheduling confirmation
|
Real-time inventory management & collaboration with agencies
|
|
Integrated creative trafficking & insertion order process
|
Single, standardized interface to DOmedia Marketplace
|
|
|
Real-time campaign optimization
|
Seamless transition from order to scheduling & insertion
|
|
|
Near real-time campaign dashboard
|
Scalability to 400+ local, regional & national buyers on DOmedia
|
|
Our Vision and the role of technology
DOmedia™ & NEC Display Solutions have a vision to simplify the process of planning,
buying and selling DOOH media and support the creation of standards that drive efficiencies
for the entire industry. Technology plays a major role in the creation of efficiencies
in the DOOH industry by lowering the cost and increasing the scale by which DOOH
media can be planned and bought by creating operating standards for both agencies
and DOOH networks, streamlining the media Inquiry, evaluation and purchasing processes,
as well as providing standard metrics for trafficking, measuring and performance
reporting.