About VUKUNET

NEC Display Solutions’ VUKUNET ad-serving platform represents an effort to help speed the maturing of the digital out of home marketplace and make many more digital signage networks viable and successful. The completely Web-based platform introduces what is the first universal ad scheduling, playback and reporting engine to an industry that has had almost no interoperability or standardization across literally hundreds of solutions providers and operating networks, by necessity, most of the process is manual, costly and time-consuming.

The VUKUNET Platform for digital out-of-home network operators and vendors, and its sister ADVUKU planning and booking platform, were conceived and designed specifically to address the way advertising agencies approach media buying, and then make it much easier for both the buyers and networks to run revenue-generating campaigns.

The fast-emerging digital place-based media industry – which sees networked digital displays running targeted content in everything from medical offices to commuter rail cars – is widely regarded as the next big media. But planners buying “time” on these disparate and fragmented networks must navigate through a maze notable for its lack of common distribution platforms, media and measurement standards, value propositions or even nomenclature.

Using VUKUNET, the entire media transaction process is handled on a common platform. The universal playback Ad-Player runs on any Windows-based PC. It operates independently of the digital signage playback software the network operator is already using.

Using instructions from a central server, the VUKUNET Ad-Player sits in the background while the incumbent digital signage content management system plays out media. Responding to scheduling instructions and mapped to the PC’s system clock, the VUKUNET Ad-Player takes over the full-screen on command and plays out advertising content, and then minimizes when its time slot is over. The player does not stop or have any interaction with the network’s own digital signage playback engine.

The VUKUNET central platform introduces levels of granularity and advertising media accountability not previously seen in the DOOH sector. At the player level, VUKUNET provides sophisticated device monitoring and reporting tools still uncommon to the sector.

NEC Display Solutions of America is driving adoption of its VUKUNET platform on the understanding that the industry needs to get better organized, and that NEC and everyone else wins when that happens. The company regards VUKUNET as a new horizontal service layer that sits above the vertical sectors of the industry. The intent is to complement and enhance the current ecosystem of networks, vendors and aggregated ad sales efforts.

NEC Display Solutions

NEC Display Solutions is a leader in the digital signage market as recognized by Frost and Sullivan with their 2008 digital signage customer value enhancement award. NEC Display Solutions’ knowledge and success in the digital signage market continuously helps cultivate new opportunities for its customers and channel partners. NEC Display Solutions is committed to growing the entire digital signage market and this innovative thinking takes us into a new space - digital out-of-home advertising.

NEC Display Solutions wants to grow the entire digital signage industry through hardware, software and emerging technologies. We believe digital out-of-home advertising will help fuel the growth of digital signage networks and we will continue to offer solutions that deliver value to our customers and channel partners.