About VUKUNET
NEC Display Solutions’ VUKUNET ad-serving platform represents an effort to help
speed the maturing of the digital out of home marketplace and make many more digital
signage networks viable and successful. The completely Web-based platform introduces
what is the first universal ad scheduling, playback and reporting engine to an industry
that has had almost no interoperability or standardization across literally hundreds
of solutions providers and operating networks, by necessity, most of the process
is manual, costly and time-consuming.
The VUKUNET Platform for digital out-of-home network operators and vendors, and
its sister ADVUKU planning and booking platform, were conceived and designed specifically
to address the way advertising agencies approach media buying, and then make it
much easier for both the buyers and networks to run revenue-generating campaigns.
The fast-emerging digital place-based media industry – which sees networked digital
displays running targeted content in everything from medical offices to commuter
rail cars – is widely regarded as the next big media. But planners buying “time”
on these disparate and fragmented networks must navigate through a maze notable
for its lack of common distribution platforms, media and measurement standards,
value propositions or even nomenclature.
Using VUKUNET, the entire media transaction process is handled on a common platform.
The universal playback Ad-Player runs on any Windows-based PC. It operates independently
of the digital signage playback software the network operator is already using.
Using instructions from a central server, the VUKUNET Ad-Player sits in the background
while the incumbent digital signage content management system plays out media. Responding
to scheduling instructions and mapped to the PC’s system clock, the VUKUNET Ad-Player
takes over the full-screen on command and plays out advertising content, and then
minimizes when its time slot is over. The player does not stop or have any interaction
with the network’s own digital signage playback engine.
The VUKUNET central platform introduces levels of granularity and advertising media
accountability not previously seen in the DOOH sector. At the player level, VUKUNET
provides sophisticated device monitoring and reporting tools still uncommon to the
sector.
NEC Display Solutions of America is driving adoption of its VUKUNET platform on
the understanding that the industry needs to get better organized, and that NEC
and everyone else wins when that happens. The company regards VUKUNET as a new horizontal
service layer that sits above the vertical sectors of the industry. The intent is
to complement and enhance the current ecosystem of networks, vendors and aggregated
ad sales efforts.
NEC Display Solutions
NEC Display Solutions is a leader in the digital signage market as recognized by
Frost and Sullivan with their 2008 digital signage customer value enhancement award.
NEC Display Solutions’ knowledge and success in the digital signage market continuously
helps cultivate new opportunities for its customers and channel partners. NEC Display
Solutions is committed to growing the entire digital signage market and this innovative
thinking takes us into a new space - digital out-of-home advertising.
NEC Display Solutions wants to grow the entire digital signage industry through
hardware, software and emerging technologies. We believe digital out-of-home advertising
will help fuel the growth of digital signage networks and we will continue to offer
solutions that deliver value to our customers and channel partners.