Developed by NEC Display Solutions, an award-winning leader in the digital signage
industry, VUKUNET is an automated ad delivery platform for digital out-of-home media,
allowing owners of screen networks located in public venues to earn revenue by showing
advertisements. The completely web-based platform introduces the first universal
inventory management, ad delivery, billing and payment, and reporting system to
an industry that has had almost no standardization across literally hundreds of
operating networks.
VUKUNET was designed specifically to make it much easier for both the media buyers
and sellers (networks) to run efficient campaigns. VUKUNET automates the digital
out-of-home process of buying, flighting, managing, measuring, optimizing and reporting
digital out-of-home ad campaigns. The end-to-end platform creates value for both
media buyers and sellers (networks) by lowering operating expenses, increasing
transparency and creating innovation in what was previously a “manual industry.”
VUKUNET is compatible with any content management software (CMS). There is no need
to replace your system since VUKUNET can co-exist with it. Whether you want the
entire platform or specific modules, VUKUNET can support all of your digital out-of-home
requirements.
VUKUNET APPROACH
VUKUNET understands that not all networks are the same. We have modularized our
approach to enable you to take advantage of exactly what your network needs.
Inventory Management
VUKUNET automatically manages your available and booked inventory in real time.
Ad Delivery
VUKUNET automatically delivers your ads directly to the appropriate screens when
they were contracted to run.
Proof-of-performance
VUKUNET delivers comprehensive proof-of-performance, detailing ads scheduled vs.
ads delivered.
Billing and Payments
VUKUNET takes care of all the billing to advertisers and all of the payments to
networks.
Reporting
Online reports provide a snapshot of the campaign effectiveness.